Facebook gives friends higher priority

Facebook is to give posts by users’ friends and family greater prominence in their News Feeds.

The social network said its members had expressed concerns that they were missing “important updates” from the people they cared about.

The move reverses a trend towards giving more space to content posted by the news media and brands.

One expert said it highlighted that newspapers and broadcasters’ interests did not always match those of the firm.

Facebook said that in several surveys it had carried out, users had told it they wanted to see more “friend content”, and it was altering its algorithms to accommodate this.

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